Campaign details
Advertiser: Coca-ColaBrand: Coca-ColaAgency: N2N CommunicationsCountry: Australia
The brief
For 40 years, the Coca-Cola South Pacific (Coca-Cola) billboard in Sydney's Kings Cross has been a landmark to one of the most vibrant parts of the city, earning its place as a local icon in its own right.
In 2016, Coca-Cola upgraded the billboard and auctioned letters from the old sign in a campaign that attracted widespread attention and generated over $100,000 for the Wayside Chapel – an organisation that has supported people in Kings Cross for 50 years. To continue to support...