Coca-Cola Norway: Coca-Cola joined the fast

Coca-Cola, a soft drinks brand, increased brand trust among Norwegians during Ramadan by launching a new logo, fasting ads and partnering with famous Muslim influencers to educate Norwegian consumers and bridge the cultural gap.

Summary

Coca-Cola is a brand that has always taken a stand. The company's core values are inclusion and diversity, which always shines. They were the world's first to have African-American women in their advertising. And for years they have taken an active part in the Pride celebration by having transsexuals in their communication.

Every year around 200.000 Muslims celebrate Ramadan in Norway - the holy month of fasting where Muslims don't eat or drink from sunrise to sunset. Research shows that 34,1 percent of the population have prejudice specifically towards Muslims. And in Norway, the differences between Norwegian Muslims and...

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