CloudCraze: Digital commerce ROI campaign

CloudCraze, a B2B commerce platform, created new business in the US by building an online calculator that convinced prospects to share key data in exchange for a report.

Campaign details

Advertiser: CloudCrazeAgency: Walker Sands

Client challenge

About CloudCraze

  • CloudCraze is a B2B commerce platform built on Salesforce and powering industry leaders like AB InBev, Coca-Cola, GE, Kellogg's, L'Oreal and Symantec.

CloudCraze's challenge

  • CloudCraze needed new leads with a precise industry and revenue profile to widen the sales team's list of potential relationships
  • CloudCraze struggled to keep prospects engaged through a 6+ month sales cycle
  • Team was very focused on business metrics and any new program needed to demonstrate measureable new business

Marketing strategy

  • ROI calculation tool
    • Create ready to buy leads with an innovative online...

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