Campaign details
Advertiser: CloudCrazeAgency: Walker Sands
Client challenge
About CloudCraze
- CloudCraze is a B2B commerce platform built on Salesforce and powering industry leaders like AB InBev, Coca-Cola, GE, Kellogg's, L'Oreal and Symantec.
CloudCraze's challenge
- CloudCraze needed new leads with a precise industry and revenue profile to widen the sales team's list of potential relationships
- CloudCraze struggled to keep prospects engaged through a 6+ month sales cycle
- Team was very focused on business metrics and any new program needed to demonstrate measureable new business
Marketing strategy
- ROI calculation tool
- Create ready to buy leads with an innovative online...