Clementoni: Serious Play - Learning coding at school

Clementoni, an educational toy company, launched Serious Play, a campaign in Italy to help children learn valuable new digital skills while having fun, and to strengthen Clementoni's position as a pioneer in educational toys.

Campaign details

Brand: ClementoniAgency: Omnicom PR Group

Overview

Every industry is being transformed by digital technology. That includes education. Giving children the skills to succeed is requiring schools to try new-and different-things in countries all around the world. Italy is no exception. Although far from Silicon Valley, Italian educators understand the critical need to prepare the next generation for participating in the digital workforce of the future.

Clementoni-the leading educational toy company in Italy-saw an opportunity to do well by doing good. To help children learn valuable new digital skills while having fun-and to strengthen Clementoni's position...

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