Campaign details
Brand: Clear Channel Agency: Prime Weber Shandwick
Summary
Our mission was to showcase the possibilities that Clear Channel's digital screens have to offer. The contextual starting point of the idea was the increased amount of homeless people and the city of Stockholm's directive to open temporary shelters when temperatures drop below -7 degrees. Few people manage to find their way to the shelters, and therefore, we created an emergency system through the digital billboards that are located where people are. Based on weather data, distance and time, those who are homeless were referred to the...