Campaign details
Advertiser: CiscoBrand: CiscoAgency: Adfactors PR Pvt.LtdCountry: India
Background
In 1995, less than 1% of the world's population was connected to the internet. Today 40% of the world is connected and India is adding an average of 5–7 million internet users a month. Through the Digital India program, India can become one of the largest digitized countries in the world.
Soon after the Indian government launched its Digital India programme, Cisco – a long-term supporter of the country's digital journey – identified few key areas to partner with the government through its...