Cigna: For the first time ever, TV doctors save real lives

Cigna, a global health services brand, harnessed the popularity of famous TV series doctors to encourage US viewers to sign up for preventative care consultations.

Campaign details

Advertiser: Cigna Brand: Cigna Agency: Edelman Country: United States

Overview/challenge

Americans use the health system for sick care, meaning they only see the doctor when they're not well. Specifically, Americans only use preventive ser they have to see the doctor because wellness and preventive care can help save money and lives.

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