Chipotle’s summer of TikTok

Fast-casual restaurant chain Chipotle leveraged video-sharing social networking service TikTok to encourage use of the Chipotle app and drive digital sales among Gen Z audiences in the US.

Campaign details

Brand: Chipotle Agency: Day One Agency

The Assignment

LEVERAGE TIKTOK'S EXPLOSIVE GROWTH AS THE HOTTEST MOBILE APP OF THE YEAR TO ENCOURAGE USE OF THE CHIPOTLE APP AND DRIVE DIGITAL SALES AMONG GEN Z

The Challenge

DISLIKES ALMOST EVERY MAJ

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