Campaign details

Brand: Chipotle
Agency: Day One Agency

The Assignment

LEVERAGE TIKTOK'S EXPLOSIVE GROWTH AS THE HOTTEST MOBILE APP OF THE YEAR TO ENCOURAGE USE OF THE CHIPOTLE APP AND DRIVE DIGITAL SALES AMONG GEN Z

The Challenge

DISLIKES ALMOST EVERY MAJOR FORM OF ADVERTISING.

Kantar Millward Brown found that the only form of advertising at least half of Gen Z respondents respond favorably to are cinema ads.

This shift from Millennials relative ad acceptance creates a tough landscape for marketers. Brands have no choice but to find a better way,

Research & Insight

Tik Tok is the social platform of moment for Gen Z. Without a brand roadmap to follow, how do you make a positive impact?

GO ORGANIC

To succeed on Gen Z centric platforms like TikTok, you must integrate into the organic experience of the app.