Agency: Day One Agency
LEVERAGE TIKTOK'S EXPLOSIVE GROWTH AS THE HOTTEST MOBILE APP OF THE YEAR TO ENCOURAGE USE OF THE CHIPOTLE APP AND DRIVE DIGITAL SALES AMONG GEN Z
DISLIKES ALMOST EVERY MAJOR FORM OF ADVERTISING.
Kantar Millward Brown found that the only form of advertising at least half of Gen Z respondents respond favorably to are cinema ads.
This shift from Millennials relative ad acceptance creates a tough landscape for marketers. Brands have no choice but to find a better way,
Research & Insight
Tik Tok is the social platform of moment for Gen Z. Without a brand roadmap to follow, how do you make a positive impact?
To succeed on Gen Z centric platforms like TikTok, you must integrate into the organic experience of the app.