Campaign details
Advertiser: Chipotle Mexican GrillAgency: Day One Agency
When Chipotle rolled out their long-awaited queso, they wanted to start an organic conversation with new and existing customers on Instagram.
Chipotle tapped Day One Agency to create a campaign to hype the moment on social and drive awareness and engagement.
Our solution was to tap the internet's obsession with hot cheese to create a social competition that pushed the limits of Instagram. We called it The Queso Cup.
The Queso Cup was a 5-day social competition with daily challenges. At the end of each day, we awarded...