Chipotle Mexican Grill: Chipotle's transformation

Chipotle, a restaurant chain, established new brand values and changed its strategic vision to increase brand visibility and positive sentiment in the US.

Brief Description of Assignment:

With the appointment of new CEO, Brian Niccol, a new leadership team, modernized corporate goals and renewed energy for the future of Chipotle, the brand's External Communications Team entered the last year of the deca

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