Chipotle Mexican Grill: Chipotle Wins The Super Bowl with TikTok Timeout

Chipotle, a restaurant chain, increased delivery sales among Gen Z during Super Bowl Sunday by creating videos with popular TikTok stars on the app that dropped delivery slots every time the NFL called a time-out.

Campaign details

Brand: Chipotle Mexican GrillAdvertiser: Chipotle Mexican GrillAgency: Day One Agency and BCW

The Challenge

Chipotle needed to tackle Super Bowl Sunday and drive in-app sales among Gen-Z on one of the biggest food delivery days of the year.

The solution: Do it all using Gen-Z's favorite app, TikTok.

We enlisted 12 of TikTok's biggest stars to create and drop Chipotle delivery spots every time the NFL called a time-out on the field and set all their videos to TikTok's hottest track: Justin Beiber's hit single Yummy.

The campaign reached over 95M on the...

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