Situation Analysis
Children are the building blocks of our future. Thus, their well-being, opinion and voices deserve to be heard and must be prioritised by the State and civil society. However, over the last decade, there has been a 10-fold increase in crimes committed against children, according to 'Childescent in India: We are children too', a 2018 report launched by well-known non-profit organisation, Child Rights and You (CRY).
Our client, CRY, constantly endeavours to build public awareness on child rights and the importance of providing a happy, healthy and safe childhood.
PR Objective
Increase CRY's engagement with general public and...