Child Rights and You: Celebrating the Yellow Fellow

Child Rights and You (CRY), a non-profit, launched a social media campaign in India that brought attention to the importance of children having a happy and safe childhood.

Situation Analysis

Children are the building blocks of our future. Thus, their well-being, opinion and voices deserve to be heard and must be prioritised by the State and civil society. However, over the last decade, there has been a 10-fold increase in crimes committed against children, according to 'Childescent in India: We are children too', a 2018 report launched by well-known non-profit organisation, Child Rights and You (CRY).

Our client, CRY, constantly endeavours to build public awareness on child rights and the importance of providing a happy, healthy and safe childhood.

PR Objective

Increase CRY's engagement with general public and...

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