Charité: Initiative Rosi – We are Looking for 40,000 Real Men

Charité, a university hospital, launched a crowd-funding video supported by celebrities to raise money for better facilities for women fighting cancer in Germany.

Summary

APCO developed and launched the digital crowd-funding campaign "We are looking for 40,000 real men" and partnered with some of Germany's top celebrities, including musician Herbert Gronemeyer, to raise money for the "Initiative Rosi" and women

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