Changi Airport Group: #ChangiBarepackers

Singapore's Changi Airport raised awareness about its duty-free shopping offer by inviting two influential vloggers to record their visit to the airport.

Campaign details

Advertiser: Changi Airport Group Brand: Changi Airport Group Agency: MSL Group India Country: India

Situation analysis

"Of all the books in the world, the best stories are found in between the pages of a passport."

And quite a few exciting

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands