Advertiser: CEZ Vanzare
Brand: CEZ Vanzare
Agency: Rogalski Damaschin PR
Energy Library for The Blind People
Have you ever asked yourself how a blind person "sees" the world? What kind of life he leads? How he can make it through the day?
This is a campaign inspired by Mr. Vasile Tiucsan's story, a visually impaired 45-year old man living in Bala (Mehedinti county), who, for several years, has been a subscriber to the e-invoice service (electronic billing) of CEZ Vanzare, a company of CEZ Group, one of Romania's largest electricity distributors and suppliers. Mr. Tiucsan was not only paying his monthly energy bills using a computer and the dedicated application, but he was also able to make payments on behalf of his work colleagues, family members and acquaintances.
In a country whose people are still reluctant to adopt modern technologies and avoid new services such as e-invoicing, the way visually impaired people were actually embracing these became a true inspiration for CEZ.