Cez vanzare: Energy library

Cez Vanzare, an energy company, was able to switch its Romanian consumers to its e-billing platform by monetizing each new service subscriber into a donation for an audio-library for the visually impaired.

Campaign details

Advertiser: CEZ VanzareBrand: CEZ VanzareAgency: Rogalski Damaschin PRCountry: Romania

Energy Library for The Blind People

Have you ever asked yourself how a blind person "sees" the world? What kind of life he leads? How he can make it through the day?

This is a campaign inspired by Mr. Vasile Tiucsan's story, a visually impaired45-year old man living in Bala (Mehedinti county), who, for several years, has been a subscriber to the e-invoice service (electronic billing) of CEZ Vanzare, a company of CEZ Group, one of Romania's largest...

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