CES: A device like no other by American Greetings

American Greetings, a greeting card producer, launched the Device Like No Other campaign using a proactive, phased communications strategy in the US to increase brand relevance and sales.

Campaign details

Brand: American Greetings Agency: MullenLowe

Screen centric audiences were threatening to leave greeting cards behind

Every January, major tech brands descend on Las Vegas to capture the world's attention at the Consumer Electronics Show (CES) with announcements featuring the latest, thinnest gadgetry. So why would a 111-year-old greeting card company show up at CES