Cenex: Calling in the Experts: Answers for Tough Questions on the Farm

Cenex, a not-for-profit low emission vehicle research and consultancy organisation, used brand partnerships and curated Facebook posts to increase readership of its blog.

Challenge

Today's farm equipment is more complex than ever. Each season, advances in machinery and technology continue to hit the market, and just when a farmer thinks they're caught up on the latest intel, the industry comes up with something new and improved. Farming is an incredibly tight-margin enterprise, so keeping up with the latest optimizations should be a top priority for farmers, but with so much on their plate already, few farmers have the time to teach themselves the finer points of advanced equipment maintenance.

Enter the "Cenexperts" - a specialized team of industry professionals from energy brand Cenex®...

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