Campaign details

Brand: Turner's Cartoon Network Africa
Agency: Burson-Marsteller Africa

Opening statement

The Powerpuff Girls (PPG) is Cartoon Network's most enduring original series about three super-cute and super-fierce little girls who are juggling school and saving the world before bedtime.

The original series, created by Craig McCracken, first premiered on television screens in 1996 and it was not long before it was awarded two Emmy® Awards, along with countless animation honours throughout its 78-episode run.

In 2016, an all-new, re-imagined, animated Powerpuff Girls series was launched worldwide, including the African continent. In 2017, as part of the re-imagined series, Cartoon Network revealed a fourth Powerpuff Girl, appearing in an all-new five-episode special entitled The Powerpuff Girls: Power of Four. Cartoon Network joined forces with 15 super-powered celebrities across EMEA and Australia who each lent their voice to the new Powerpuff Girl,