Carglass: Repair Days

Carglass, a specialist in vehicle glazing, launched an integrated marketing campaign across France to improve brand perception.

Campaign details

Brand: CarglassAgency: Wellcom

As an expert in vehicle glazing since 1986, Carglass® is mainly known through its commercial campaigns and for a single product offer: car glaze replacement. The company is active in operating a perception shift with an ambitious integrated communications programme:
  • From notoriety to preference
  • From replacement to repair
  • From commercial to social purpose
A program was launched by Carglass in 2016, in partnership with the Ressourceries network (an association engaged in circular economy). The public was invited to bring their devices and objects out of order to have them...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands