CareDx: Honor the Gift

CareDx, a transplant diagnostics and patient management provider, encouraged a change in law to provide full coverage for transplant patients in the US by launching an advocacy website that provided people with pre-generated content to send to their local legislators.

Campaign details

Brand: CareDx Advertiser: CareDx Agency: Cura Strategies

In 2018, CareDx—a publicly traded transplant diagnostics and patient management provider—approached CURA Strategies about developing a thought leadership campaign with two goals in mind: first and foremost, improve the lives of people living with tra

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