Carabao Energy Drink prides itself on its inclusive marketing, but as a major football sponsor, there were certain audiences that weren't being reached as effectively as others.
At the beginning of the year, Carabao tasked W with speaking to a specifically female audience, showcasing the brand as a product whose brand ethos resonated with young women.
Our markers of success were:
- Securing stories in top tier female lifestyle titles, reaching a brand-new audience
- Achieving national coverage to further the reach of the story
- Driving conversation on social media
W fee and production: £10.5k