Canopy Growth: Martha Stewart CBD Launch

Martha Stewart, an American businesswoman, increased sales of her new CBD line in the US by launching a campaign that turned her calm mindset into something people could channel through CBD.

Campaign details

Brand: Canopy Growth Advertiser: Canopy Growth Agency: Acceleration, Stripe Theory, MKG, Trailblaze, and Marquee Brands

Campaign Objectives

Create an impactful launch campaign that establishes Martha Stewart's new CBD line as trusted bran

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