Canon Australia: Canon captures Down Under from above

Canon Australia, a manufacturer of imaging and optical products, showcased its support of the professional photographer community and drove product knowledge and sales through its campaign with Eugene Tan.

Campaign details

Brand: Canon AustraliaAgency: opr Agency

Overview

In March 2017, Canon Australia launched the third installment of its Down Under From Above series with photographer Eugene Tan. The series, which profiles the work of unique aerial photographers, has since launched a further four episodes. For Canon, the content was vitally important in both providing inspiration for aspiring photographers, and also showcasing the power of the product and the quality images it can deliver.

Specifically, Down Under From Above with Eugene Tan showcased the creative way in which the Aquabumps founder captures beaches from above, focusing particularly...

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