Campaign details
Brand: CALM & TOPMANAgency: W
Objectives and budget
Mental health is being talked about more which is hugely positive for all those who have been seeking to break the taboos attached to it. As a leading UK charity working in men's welfare issues, CALM wanted to stand out on World Mental Health Day with a campaign to raise awareness that suicide remains the biggest killer of young men aged under 45.
The key objective was to drive fame for CALM and its core message - encouraging men to speak freely about depression, anxiety and suicidal...