Situation Analysis
In the age of COVID-19, food banks have never been more important. COVID has created thousands of new clients for California's food banks—and new challenges that may outlast the pandemic. Pre-pandemic, every community was home to families struggling with hunger. Sadly, that showed no sign of stopping and food banks experienced a dramatic rise in demand. This moment has brought significant change to all aspects of life and has resulted in an increased need for food assistance in communities.
The company/organization had an opportunity to nourish families by creating a campaign directly centered around sharing strength, resilience, and...