Cairn Oil and Gas: Harnessing the Power of Employee Advocacy

Cairn Oil & Gas, an Indian oil and gas production company, increased positive sentiment among its employees and the public in India by launching an employee advocacy campaign.

Situation analysis

The largest private oil and gas exploration and production company in India, Cairn Oil & Gas, Vedanta Ltd, accounts for a quarter of India's domestic crude oil production. It is the largest private sector contributor to India's

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands