Burger King: Putting milkshakes on the National agenda

Burger King, a fast food restaurant chain, put milkshakes on the national agenda by creating a debate to take down its biggest rival, McDonalds, in the UK.

Introduction

With a real-time tweet we put milkshakes on the national agenda,grabbed news headlines, created a national debate - and took down our biggest rival, McDonalds.

Our Brand Objective

Our goal is to ensure that Burger King is connected to and a

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