Burger King Kuwait: The Sun Flame Grilled Whopper

Fast-food brand Burger King created a viral campaign based on the power of the sun to boost post-Ramadan sales in Kuwait.

Campaign details

Brand: Burger King Kuwait Agency: Memac Ogilvy, Boomtown Productions, Senyar Innovative Media

Executive Summary

When the Sun's fury in Kuwait was impacting Burger King's business and taking the consumers' attention, we hijacked the conversations and diverted the attention to the brand by doing the unlikely - instead of trying to fight the Sun, we partnered wit