Burger King: Explains a lot

Fast-food brand Burger King used a single tweet against rap artist Kanye West to connect with young millennials.

Campaign details

Brand: Burger KingAgency: Coolr

Background

Burger King was looking to connect with a young, millennial audience and win the attention and respect of this hard-to-reach group.

Social media was to be the battleground - and we needed a point of view, attitude and perspective that would make us stand out from the crowd.

Our challenge

What do you do when the biggest star on the planet shares their public love for your biggest rival...?!!

Most brands retreat. Pretend it didn't happen. Maybe open a bottle of wine, drown their sorrows and curse their competitors. Not...

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