Burger King: Explains a lot

Fast-food brand Burger King used a single tweet against rap artist Kanye West to connect with young millennials.

Campaign details

Brand: Burger KingAgency: Coolr

Background

Burger King was looking to connect with a young, millennial audience and win the attention and respect of this hard-to-reach group.

Social media was to be the battleground - and we needed a point...

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