Budweiser: Drop 158 festival

The Orange Blowfish, the creative agency, created a unique brand experience to remind consumers of the attraction of Budweiser in China.

Summary

Budweiser has been active in the China market since 1995, and their marketing strategy has enabled the brand to build a strong brand community with its offline events, especially the night life surrounding EDM (Electronic Dance Music). However, when

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands