Campaign details
Brand: Bryte Insurance Company LtdAgency: Instinctif Partners
Global insurer, Zurich was a well-established business in Southern Africa servicing a diverse portfolio of businesses and customers.
Following Zurich's decision to sell its South Africa and Botswana assets (a move that could have conjured up much speculation and heightened nervousness in the market) and the conclusion of a sale with Canadian headquartered, Fairfax Financial Holdings, a long journey of considered communications was critical in order to overcome the challenges that accompany a transition of this nature. Moving to Fairfax, which operates solely on a decentralised model, meant...