Campaign details
Advertiser: Bristol-Myers SquibbBrand: Bristol-Myers SquibbAgency: Ogilvy Public RelationsCountry: Brazil
lung cancer in Brazil
Bristol-Myers Squibb has approved an innovative treatment to combat lung cancer in Brazil.
They needed to draw attention of the population to the disease and the importance of people to talk to your doctor about lung cancer.
The Institute Lado a Lado and Oncoguia NGOs, which already do extensive work in this direction, were invited to work in partnership with Bristol-Myers Squibb in this project.
The date of August 1, World Day of Lung Cancer, was chosen as...