Bringing a new generation of campers to KOA

Kampgrounds of America (KOA), encouraged campers in North America to try KOA by launching a programme of events to connect with five key target groups.

Campaign details

Advertiser: Kampgrounds of America (KOA)Agency: Allison + Partners

Situation

For over 50 years families have hit the road in search of adventure and relied upon Kampgrounds of America (KOA) to provide them with rest, relaxation and a place to create lasting vacation memories. Generations of campers and non-campers alike have grown up seeing the yellow KOA sign dotting our highways and byways. With nearly 500 locations throughout the U.S. and Canada, KOA is the world's largest network of privately owned campgrounds and an iconic American travel brand.

However brand research revealed that while most people...

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