BrewDog: Bar on the Edge

BrewDog, a beer brand, launched its Bar on the Edge campaign to establish the brand's position in the US.

Campaign details

Brand: BrewDogAgency: Manifest New York

The Brief

Independent Scottish brewer, BrewDog launched in 2007, with a single-minded focus to get people drinking better beer.

A decade later, BrewDog is the number one selling craft beer in the UK. It has grown from two employees to over 500; become the fastest-growing food and drinks producer in Britain for the past four years and is at the forefront of driving a global craft beer revolution.

After successfully conquering the UK and the rest of Europe, BrewDog had its sights set on the US. However, with the craft...

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