BrewDog: Bar on the Edge

BrewDog, a beer brand, launched its Bar on the Edge campaign to establish the brand's position in the US.

Campaign details

Brand: BrewDogAgency: Manifest New York

The Brief

Independent Scottish brewer, BrewDog launched in 2007, with a single-minded focus to get people drinking better beer.

A decade later, BrewDog is the number one selling craft beer in the UK. It has grown from two employees to over 500; become the fastest-growing food and drinks producer in Britain for the past four years and is at the forefront of driving a global craft beer revolution.

After successfully conquering the UK and the rest of Europe, BrewDog had its sights set on the US. However, with the craft...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands