Bosch Green: Russian premiere of a must-have gadget IXO V

Bosch, a power tools brand, increased sales and brand visibility by using theatre as a way to let consumers and the Russian media engage with the product and see it as a lifestyle gadget.

Campaign details

Advertiser: Bosch GreenAgency: Comunica

About Comunica

Comunica PR Agency is An official Affiliate of Colin in Russia

Top 6 directions of work

Real Time Marketing

Strategic Consulting

Social Media Marketing

Crisis Communications

Public Relations

Events

Background

Users are sure a screwdriver is a tool that can be useful only for construction and repair works, but not in the everyday life.

Our goal was to challenge the stereotype and show all the benefits of a tiny Bosch Green screwdriver which moved from electric tools to gadgets category due to its multi-functionality and the creative bit set....

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