Boots Opticians: Zookeeper Zoe eye check storybook

Boots Opticians used a story book, promoted via PR, digital ads and in-store communications, to help parents identify when their children needed a sight test, and increased children’s sight tests by 11% in the UK.

Campaign details

Advertiser: BootsBrand: Boots OpticiansAgency: Red ConsultancyCountry: United Kingdom

Executive summary

"Joshua is 3. His mum came into store yesterday and said she was concerned about his sight. I explained our amazing book and the tests involved. Mum called later to say he was having trouble with one of the tests. We were able to fit him in for an eye check and the upshot was that Joshua required spectacles and a referral to the hospital eye service."

www.zookeeperzoe.co.uk

A first for UK optical health, Zookeeper Zoe is a free storybook designed...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands