BookMyShow: Introducing Whole New World Of Entertainment

BookMyShow, a ticket booking service, launched an Arabian Nights-themed media event surrounding the launch of Aladdin the musical coming to India.

Campaign details

Agency: Genesis BCWBrand: BookMyShow

Situation Analysis

In India, BookMyShow (BMS) is synonymous with booking tickets for movies, events, concerts and more. BMS wanted to go beyond that and diversify into production of international live events like Broadway musicals. They conducted a consumer survey that revealed that 80% urban millennials in India are looking for unique and fresh entertainment options. While they are aware of international musicals and theatre productions, many have not had the chance to watch one.Seizing the opportunity, BMS collaborated with Disney to produce their first-ever live show Aladdin, a Broadway-style musical....

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