Bolt: An enabler of progress

Bolt, a ride-hailing brand, partnered with Harambee, an organisation focused on solving youth unemployment, to create a campaign that pushed rider and driver sign-ups by supporting youth unemployment in South Africa.

Opening Statement

Bolt entered the South African ride-hailing market as a late-to-market "follower" international brand, with limited local relevance and low brand affinity. The lack of creative and effective positioning was bad for business and left

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