Campaign details
Advertiser: Premier FoodsBrand: BistoAgency: Weber ShandwickCountry: United Kingdom
Summary
The famous British Sunday roast dinner, with lashings of gravy, should be a time of togetherness with family and friends. Yet for 1 in 7 older people, it's the loneliest time of the week.
Together, heritage gravy brand Bisto and national charity Contact the Elderly created Spare Chair Sunday, encouraging the British public to offer a spare chair at their Sunday lunch table to an older person who would otherwise be alone.
The PR reach alone was 110 million – more than...