Ben and Jerry’s 2 Scoop Ban

Ben & Jerry's, a manufacturer of ice cream, frozen yoghurt and sorbet, raised awareness of its support for marriage equality in Australia by banning the sale of two scoops of the same flavour ice cream across its stores.

Campaign details

Brand: Ben and Jerry'sAgency: Red Agency

Situation analysis

Ben & Jerry's is a long-time champion of equal rights with marriage equality a key part of its social mission. However, the debate about legalising marriage equality in Australia is fiercely debated politically, in media and in society.

We were tasked with creating a campaign that would encourage Australians to fight for equality in true Ben & Jerry's style - the ultimate goal being to force Parliament to agree to a national vote on same sex marriage and let the great Australians public decide policy.

Objectives

  • Support...

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