Ben and Jerry’s 2 Scoop Ban

Ben & Jerry's, a manufacturer of ice cream, frozen yoghurt and sorbet, raised awareness of its support for marriage equality in Australia by banning the sale of two scoops of the same flavour ice cream across its stores.

Campaign details

Brand: Ben and Jerry'sAgency: Red Agency

Situation analysis

Ben & Jerry's is a long-time champion of equal rights with marriage equality a key part of its social mission. However, the debate about legalising marriage equality in Australia...