BECU: Official Card of Sounders FC Fans campaign

BECU, a not-for-profit credit union, used PR to raise awareness of its new Sounders-branded debit card and connect with fans of the Sounders soccer team in the US.

Campaign details

Advertiser: BECUAgency: C+C

About BECU

  • A not-for-profit credit union owned by its members
  • The largest credit union in Washington and one of the top five financial cooperatives in the country
  • Has more than 1 million members and over $17 billion in assets
  • Currently operates more than 45 locations in Washington
  • Has several existing sports partnerships including Seattle Storm (WNBA), Seattle Reign (NWSL), and Seattle Mariners (MLB)

Learn more at becu.org.

The situation

In mid-2016, BECU signed a sponsorship deal with Major League Soccer team Seattle Sounders FC to launch a new Sounders-branded debit...

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