Becton Dickinson: Change Enablers - Organizational Fitness Program - Employee Engagement

Becton Dickinson (BD), a US-based medical tech company, aimed to spark behavioural changes among employees by encouraging them to internalise positive character traits and put them into action.

BD campaign goal

To bring a behavioral shift in associates through internalizing positive traits and putting them into action

"A person can internalize their exprepressible thoughts and employ such ideas to modify human behavior."

- Kilroy J. Oldster, Dead Toad Scrolls

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