Be The Match: Inspiring the African American community to step up and save lives

Be The Match, a non-profit organisation, launched the It's on You awareness campaign working with PadillaCRT PR, to promote bone-marrow donation during African-American Bone Marrow Awareness Month in the US.

Campaign details

Advertiser: Be The MatchAgency: PadillaCRT

Situation Analysis

For thousands of African-Americans who suffer from sickle cell disease and life-threatening blood cancers, finding a matching bone marrow donor can be a matter of life and death. Unfortunately, African-Americans have the lowest odds of finding a match than any other racial and ethnic group.

Be The Match – the nonprofit charged with operating the national registry of volunteer marrow donors and matching them with patients – partnered with PadillaCRT to raise awareness about this critical need during July, which is African-American Bone Marrow Awareness Month. PadillaCRT and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands