Be The Match: Inspiring the African American community to step up and save lives

Be The Match, a non-profit organisation, launched the It's on You awareness campaign working with PadillaCRT PR, to promote bone-marrow donation during African-American Bone Marrow Awareness Month in the US.

Campaign details

Advertiser: Be The MatchAgency: PadillaCRT

Situation Analysis

For thousands of African-Americans who suffer from sickle cell disease and life-threatening blood cancers, finding a matching bone marrow donor can be a matter of life and death. Unfortunately, African-Americans have the lowest odds of finding a match than any other racial and ethnic group.

Be The Match – the nonprofit charged with operating the national registry of volunteer marrow donors and matching them with patients – partnered with PadillaCRT to raise awareness about this critical need during July, which is African-American Bone Marrow Awareness Month. PadillaCRT and...

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