BCW’s Destination Inclusion: 21-Day Journey

BCW, a PR firm, launched a global 21-day virtual programme for its employees that encouraged learning and discussion surrounding inclusion following the Black Lives Matter movement.

Campaign details

Agency: BCW

BCW Presents Destination Inclusion: A 21-Day Journey

How do you engage 4,000 employees across 5 global regions around key topics on inclusion at one of the most critical times in history? On the heels of George Floyd and other senseless murders, along with the demands for action around the Black Lives Movement, BCW employees were looking to engage quickly and meaningfully. Though BLM resonated differently across different countries, the desire to understand, connect and build inclusion was global. COVID business realities did not allow for in-person engagement, external resources or budgets. We needed to engage...

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