Bayer: #MoveForwardwithBayer

Bayer, a pharmaceutical company, launched an integrated campaign in Saudi Arabia to resonate with young Saudis and underline the value that being part of Bayer offers them personal and professional development, thus driving brand awareness.

Summary

Saudi Arabia's Vision 2030, the strategic roadmap for the Kingdom's development, outlined the goal of empowering young Saudis and preparing them for rewarding careers in the private sector. Bayer, one of the world's largest pharmaceutical companies,